As a startup you lack the same leverage as an established business. You don’t have a big client base, tens or even hundreds of testimonials, awards, recognition amongst peers, reputation, connections and more. Because of that you have to work really hard to get noticed, treated seriously and considered worthy to be given work.

It is an unfortunate reality of every new company. Until you get to a certain level, had worked on a certain amount of projects and enjoy a steady client base, things will be tough. However, there are certain things you can do to make your new business more attractive to potential clients and here are some of them:

1. Have a Professional Website
Your website is usually the first port of call for a prospect when they research you.
It is your first, and also the only chance to make a good first impression. Therefore, work on your web presence. Make sure that your website looks professional, is easy to navigate and that you present the information your prospects would be looking for on it.

TIP: Pay special attention to the images. Make sure that they fit the content, your market and convey a good message. Remember, it’s all about visual effect these days.
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