Sales Actions for a Small Business

sales actionsDo you often wonder what sales actions you should do each day?

Do you find yourself thinking what you should do each day to make sales?

Quite often during our courses and workshops participants ask me what sales actions a business owner should do everyday. Which ones are the most important ones that simply can’t be overlooked among all the other things he or she has to do each day.

Organizing sales actions into a solid daily plan is not an easy task. I am fully aware of the fact that selling is not the only thing you have to do each day. There are all the other aspects of running a business, from working on your clients projects to accounts and often keeping the office clean.

With that in mind, I decided to come up with a systematized daily sales actions plan to follow. It does not include all sales actions you need to do. What it does though, it systematize the most important ones so that they won’t get lost in your busy day.

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Customer Needs – How to Identify, Understand and Use Them to Make Sales

Customer needsDo you know what your customer needs are?

Do you feel that you can’t make sales because you don’t understand what your customers truly want?

Regardless of how great your product or a service is, the truth is that no one will buy it unless they need or want it. No one will ever buy from you unless you clearly understand what is it that they really want and base your sales pitch on that.

Knowing and understanding your customer needs is the core of every successful business, regardless of whether it sells directly to people or to other business. It is only with this knowledge you can induce potential customers that buying from you is in their best interest.

This short guide will tell you what you need to know about customer needs, how to find what they are and use this information to sell more effectively.

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Sales Cheat Sheet: 5 Daily Actions that Guarantee Sales

Sales cheat sheet sales actionsI am sure you know how it feels.

You sit at your desk in the morning with the intention to look for new work. Maybe you have made a commitment to sell that day. Or perhaps you are out of new projects and know that there is only one way to change that, to win new clients.

But something strange happens. You start to look around and wonder where do you actually begin. What action should you do next to find work?

Ever happened to you? Sure it has!

Unless you have some a daily action plan to follow, it’s hard to keep up with your sales and know exactly what you need to do each day to grow your business.

It’s hard to predict what actions might bear the best fruit, or any at all. And, it’s damn easy to start fiddling with things instead of selling.

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How to Write a Sales Proposal that Works

sales proposalAre you struggling to write sales proposals that work?

Do you find yourself constantly thinking that a sales proposal is a total waste of time?

Selling can be a truly magical process, even sacred. There is something mystical when you move from one step of the sales process to another.

That’s what many sales people love most about their jobs, those moments of total transcendence in their work, when there is a perfect symbiosis between them and their prospects and everything feels as if touched by magic.

However, it all falls crumbling when they reach the final hurdle, a sales proposal.

Let’s face it, nothing is more boring than writing a document that supposedly no one’s going to read. Or even if they open it, they will go straight to the last page, where you mention the price.

Why would you write it then?

  • A sales proposal gives you a chance to confirm in writing everything that you have agreed with the client.
  • It is a document which can outline the future our your business relationship.
  • It also makes the process more standardized.

All in all, a sales proposal is a document that you simply must write, regardless of how little magic is in it.

To better understand the sales proposal, let’s look at everything that there is to know about it.

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How to Approach Prospective Clients – The Ultimate Guide

how to approach prospective clientsLet me cut to the chase here: one of the hardest things to do when you sell is to introduce yourself to your prospects and initiate the sales process.

Naturally we would all love to get all of our work from referrals and word of mouth marketing; things would be much easier then. Unfortunately, it takes time and hard work to get to that level.

And, until that happens you will have to look for new clients yourself.

There are many ways to achieve that and in this guide I want to focus on the most popular ones. I should probably state that I am not a fan of all of them, cold calling being a very good example. I will not be hiding the fact that I would like you to stay clear from those, yet since they are quite commonly used, I decided that they deserve a mention.

Cold Calling

Cold calling is probably the most commonly known strategy for contacting prospects. As I said above, I personally do not practice it as I know that there are more effective ways to do that. However, I realize that some of you might be interested in giving cold calling a chance.

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