I am sure you know how it feels.
You sit at your desk in the morning with the intention to look for new work. Maybe you have made a commitment to sell that day. Or perhaps you are out of new projects and know that there is only one way to change that, to win new clients.
But something strange happens. You start to look around and wonder where do you actually begin. What action should you do next to find work?
Ever happened to you? Sure it has!
Unless you have some a daily action plan to follow, it’s hard to keep up with your sales and know exactly what you need to do each day to grow your business.
It’s hard to predict what actions might bear the best fruit, or any at all. And, it’s damn easy to start fiddling with things instead of selling.
Why? Because selling isn’t usually what you think it is.
I fully realize that a single article, regardless of its length, is not enough to fix all that. However, there is something I can do to help you out. I can tell you exactly what are the actions you simply must do when you sell.
Before we go any further though, the below is not a sales plan to follow or any system to go by. It is merely a list of key actions a person must do to make sales.
If, however, you are looking for more in-depth information, check out my ultimate guide to selling for beginners.
Although if you are looking for a quick introduction.
5 Daily Actions That Make Sales
1. Find people to sell to
It’s simple, without prospects, you will have no one to sell to.
Simple ways to do that could include:
- Finding companies to sell to online
- Browsing your local business directory
- Browsing your target industry’s groups members
- Checking out Google Local for prospects in your region
and many more.
2. Research Your Prospects
Not all prospects are equal and to make the most out of your time and get the best results, you need to target only the ones that have a potential to buy from you.
Typical actions here would include:
- Checking prospects website
- Checking their social media accounts
- Finding out who exactly to approach in the company
- Finding their direct contact details
and so on.
3. Email or Call Leads to Set an Appointment
With your prospects list ready, you need to start approaching them to set an appointment. I am not a huge fan of cold calling and thus prefer to contact my prospects via email, however, you can choose whichever way works best for you.
4. Follow Up
Depending on how you approach your prospects, you might not get an answer straight away. Therefore you need to keep on following up with them regularly.
Bonus 5: Run To That Meeting!
Naturally, the above is not an exhaustive list. However, it should help you on the days when you simply wonder what you should do next to make sales.
If that ever happens to you again, simply pick one action from the list above. Or ideally, tackle them all during the day.
Which sales actions do you usually have problems with? What are the things that cause you the most grief when selling?