Align your sales and marketing. Create sales messaging that standsout to buyers.
Misalignment between sales and marketing is #1 cause of poor sales messaging.
With 16 years in sales and sales enablement, we help sales teams build credibility and trust faster with sales messaging that standsout to buyers.
- Author of case studies driving $5.5 Million in Revenue
- 4x Revenue in 12 Months
- Refining sales messaging to grow incremental sales $4.2M
We can refine your sales messaging to standout to buyers by aligning your marketing and sales teams.
0
%
of sales content are not used by your sellers
0
%
of internal teams are NOT aligned
0
%
of buyers conduct online research before contacting your company
0
%
of B2B buyers find B2B purchases overly complex
- Marketing doesn't understand our buyers
- Sales doesn't use marketing content
- Our products speak for themselves
Align sales and marketing content to create sales messaging that standsout with buyers.
- Build shared target buyer personas together
- Develop clear problem first messaging that translates features into benefits
- Deliver content in sales-friendly format that aligns with buyers journey
Compelling Storytelling
Influence 73% faster with real-world results with case studies
Product Messaging
Tell buyers how their life becomes easier
Competitor Intelligence
In-depth research of competitors so you know how to standout
One Page Battlecards
Give sellers clear, concise, and actionable product and competitor information quickly
Uncovering Customer Insights With The G.U.I.D.E Process
Step 1
Gather Information from your happy customers, sales, and marketing teams through 45-minute interviews.
Why do your happy customers like doing business with you?
Why are your sellers successfully capturing sales?
What messaging do they use to persuade buyers?
Step 2
Understand why sales opportunities were lost.
What drove buyers not to make a decision or choose another vendor?
Your sales messaging needs continuous improvements, just like your operations.
Step 3
Illustrate the solution through compelling storytelling.
Turn your happy customers into customer advocates by telling their story to share with prospective buyers.
After purchasing your product, how did their life improve?
Step 4
Demonstrate the results by adding real-world challenges and results.
Your customer advocate saved $9.5 million by using your product or decreased time by 20%,, which results in cost savings.
Put a number to the pain.
Step 5
Engage the reader by creating a compelling story and making your buyer the hero.
We then use the insights from your customer advocates to craft a sales message that standsout to buyers.
Help sellers standout with buyers.
- Product Battlecards
- Competitor Battlecards
- Case Studies
- Playbooks
- Buyer Persona
- Use Cases
Product Battlecards
One-page sales tool to give sellers quick, confident answers to common buyer questions highlighting benefits and value propositions.
Competitor Battlecards
One-page sales tools to give sellers clear, side-by-side comparisons to confidently position solutions against and neutralize competitors.
Playbooks
A strategic guide with clear messaging, processes, and personas to help move deals forward.
Target Buyer Persona
Quick reference profile that helps your sellers understand who they are talking to, what they care about, and how to tailor the message.
Case Studies
Compelling short story of your current happy customer to show prospective buyers real-world success that builds credibility fast.
Use Cases
Examples that show how your solution solves specific problems, helping sellers connect product capabilities to buyer needs.
Boost trust and credibility in less than 60 days with better sales messaging.
We will align your sales and marketing teams to make your sales message standout. Select your package below.
Sales Ready Essentials
Foundational audits and tools to see where your buyers lose interest
- Audit: Product Messaging + Recommendations
- Audit: Case Studies + Recommendations
- Recorded Case Study Workshop
$1,200
Sales Ready Activation
Bring your sales message to life with compelling storytelling and buyer journey-driven content
- Audit: Buyers Journey + Recommendation
- (1) Case Study Write Up
- Includes Sales Ready Essentials
$3,600
Sellers Advantage
Crystal Clear sales messaging for your target client
- (1) Competitor Battlecard
- (1) Product Battlecard
- Sales Message Enhancement Workshop
- Consultation: Product Messaging
- Includes Sales Ready Activation
$7,500
Add On Services
- Case Study Write Up
- Product Comparison Battlecards - Up to 3
- Competitor Comparison Battlecards - Up to 3
- Case Study Live Workshop With Exercise (90 mins)